Ondi

Ondi doesn't exist: I invented the app, its interface and its ad from scratch to show the 30-second Demo format.

The app

A fictional app, invented for this film: a voice journal that turns each day into an illustrated page.

The idea

Open on a truth that stings, “you already forgot yesterday”, show days that all look alike, then three moments that make them unique: talk, revisit your week, search a day by feeling. Paper-and-ink art direction, sound composed entirely for the film.

What I did

Idea, script, animation and sound.

Format

Vertical 9:16, 30 seconds, for social media and mobile ads.

Breakdown

1. 

   Hook: “You already forgot yesterday.”at 1.2 s

2. 

   The problem: days that all look the sameat 6.8 s

3. 

   Feature 1: talk for 30 secondsat 10.4 s

4. 

   The voice becomes an illustrated pageat 12.9 s

5. 

   Feature 2: the week as a storyat 15.6 s

6. 

   Feature 3: find a day by how it feltat 21.9 s

7. 

   Promise: “A year you'll actually remember.”at 25.4 s

8. 

   Logo, tagline and call to actionat 28.9 s