The film plays with sound, using the player controls.
Splitt
Independent concept. Splitt did not commission this film: I made it to show how I would present the app.
- The app
- A workout log for iPhone: sessions, sets, rest and personal records.
- The idea
- Start from a frustration every lifter knows, typing weights between sets, then show three moments that make it disappear: one tap, a lock-screen rest timer, a record caught automatically.
- What I did
- Idea, script, animation and sound.
- Format
- Vertical 9:16, 12.5 seconds, for social media and mobile ads.
Breakdown
Hook: “Still typing between sets?”at 0.6 s
One tap: weights and reps pre-filledat 2.4 s
Rest timer on the lock screenat 4.6 s
New record detectedat 7.6 s
Tagline: “Less tapping. More lifting.”at 9.8 s
End card and call to actionat 11.9 s
A film for your app?